[SPN-Discussion] Reminder - Panel Discussion on 'Messaging Sustainability, ' Tuesday, December 12, 6-9pm

[Events]

Sustainability Practice Network Meeting

Panel Discussion: Messaging Sustainability - Trend or Sign of Systemic Change?

Corporate responses to environmental risks are receiving more and 
more publicity through articles, editorials and advertising in the 
media - see recent editions of Time, Newsweek, Fortune and Vanity 
Fair as well as national newspapers, television news programs and 
cinema features. This panel discussion will explore the recent 
increase in media coverage of environmental issues (and broader 
corporate responsibility topics) alongside the growing number of 
companies reporting on their sustainability initiatives. Is this just 
a vogue - 'eco-chic' - or does it reflect a wider embrace of the idea 
that corporations are accountable to a broader range of stakeholders? 
How are companies measuring the value of communication on 
environmental and social issues? How are they integrating corporate 
responsibility into their brand processes? How are they strategically 
marketing their superior environmental and social performance? What 
risk, if any, does this pose to their brand and reputation?

Date & Time: Tuesday, December 12, 6-9pm
Venue: Executive Conference Room, Citigroup Smith Barney, 345 Park 
Ave. (between 51st and 52nd Streets), 21st Floor, New York, NY 10154
Panelists: Michael Connor (CRO/Business-Ethics), Anthony Russell (The 
Corporate Good) and Nicholas Eisenberger (GreenOrder)
Moderator: Helena Barton, Corporate Context, helena.barton at corporatecontext.com
RSVP: events at sustainabilitypractice.net
(Please RSVP by COB Friday, 12/8/2006)
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